Free · Certificate included

Year-End Giving Campaigns

Run a year-end campaign that captures the season of generosity.

35 min Beginner 7 modules Pass 80%

For: Nonprofit fundraisers and development staff

What you’ll learn

Build a year-end calendar from Giving Tuesday through December 31
Write a multi-touch appeal series with the right email cadence
Create urgency that drives December and deadline-day gifts
Run a matching-gift challenge and segment lapsed vs. active donors

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Course outline

1
Why December owns your year
If you only run one great campaign all year, run it in December.
5 min Quiz Interactive
2
The year-end calendar: GivingTuesday to Dec 31
A year-end campaign is not one email — it’s a sequence that builds from late November to midnight on December 31.
6 min Quiz Interactive
3
Multi-touch beats one-and-done
The single biggest year-end mistake is the one-and-done appeal — a lone email, sent once, then silence.
5 min Quiz Interactive
4
Email cadence & the December 31 deadline
Email is the engine of a year-end campaign, and cadence — how many emails, when, and how they escalate — is what makes it work.
6 min Quiz Interactive
5
Matching challenges & segmenting your list
Two levers can dramatically raise year-end results: a matching-gift challenge that doubles donors’ impact, and segmentation that sends the right message to lapsed vs.
6 min Quiz Interactive
6
Storytelling, urgency & planning the timeline
Cadence and segmentation deliver the email; story and urgency are what make a donor actually give.
5 min Quiz Interactive
7
Measuring & running it like a pro
A year-end campaign isn’t over at midnight on December 31 — you measure it, thank donors fast, and capture what you learned for next year.
4 min Interactive

Sources & further reading

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