Year-End Giving Campaigns
Run a year-end campaign that captures the season of generosity.
For: Nonprofit fundraisers and development staff
What you’ll learn
- Build a year-end calendar from Giving Tuesday through December 31
- Write a multi-touch appeal series with the right email cadence
- Create urgency that drives December and deadline-day gifts
- Run a matching-gift challenge and segment lapsed vs. active donors
Screen your volunteers for $5
VolunteerBadge runs FCRA-compliant background checks for just $5 — with identity verification built in. No monthly fees, no contracts.
Create a free account →Course outline
- 1
Why December owns your year
5 min
- 2
The year-end calendar: GivingTuesday to Dec 31
6 min
- 3
Multi-touch beats one-and-done
5 min
- 4
Email cadence & the December 31 deadline
6 min
- 5
Matching challenges & segmenting your list
6 min
- 6
Storytelling, urgency & planning the timeline
5 min
- 7
Measuring & running it like a pro
4 min
Sources & further reading
- M+R — M+R Benchmarks (annual online fundraising study)
- GivingTuesday Data Commons — GivingTuesday 2024 Record-Breaking Results
- Double the Donation — Corporate Giving and Matching Gift Statistics
- Neon One — Year-End Giving Statistics Every Fundraiser Should Know
- Bonterra (Network for Good) — Year-End Fundraising Guidance for Nonprofits
This course is educational and provides general information about the Fair Credit Reporting Act and volunteer-screening best practices. It is not legal advice. Laws vary by state and change over time — consult a qualified attorney about your organization’s specific obligations.