Peer-to-Peer Fundraising
Turn supporters into fundraisers who raise money on your behalf.
For: Nonprofit fundraisers and development staff
What you’ll learn
- Explain how peer-to-peer fundraising works and why it out-reaches a single appeal
- Recruit and onboard volunteer fundraisers — and coach them to their first donation
- Choose the right format: a-thon, challenge, DIY, or hybrid event
- Set goals, build thermometers, and equip fundraisers with ready-to-send templates
- Use gamification and recognition to keep teams moving
- Steward both your donors and your fundraisers so they come back next year
Screen your volunteers for $5
VolunteerBadge runs FCRA-compliant background checks for just $5 — with identity verification built in. No monthly fees, no contracts.
Create a free account →Course outline
- 1
What peer-to-peer fundraising really is
6 min
- 2
The social-network multiplier
6 min
- 3
Recruiting your volunteer fundraisers
6 min
- 4
Coaching fundraisers to their first dollar
6 min
- 5
Choosing your format: a-thons, challenges & DIY
6 min
- 6
Goals, thermometers & equipping the team
6 min
- 7
Gamification & the platform
5 min
- 8
Stewarding donors AND fundraisers
5 min
Sources & further reading
- Classy (GoFundMe Pro) — The State of Modern Philanthropy / Peer-to-Peer Fundraising Benchmarks
- Peer-to-Peer Professional Forum — Peer-to-Peer Fundraising Data & the Top Thirty programs
- Double the Donation — Nonprofit Fundraising Statistics (peer-to-peer participation)
- OneCause / Bonterra — Peer-to-Peer Fundraising: The Ultimate Guide
- Bloomerang / Network for Good — Peer-to-Peer Fundraising: How It Works & Best Practices
This course is educational and provides general information about the Fair Credit Reporting Act and volunteer-screening best practices. It is not legal advice. Laws vary by state and change over time — consult a qualified attorney about your organization’s specific obligations.