Free · Certificate included
Peer-to-Peer Fundraising
Turn supporters into fundraisers who raise money on your behalf.
What you’ll learn
- Explain how peer-to-peer fundraising works and why it out-reaches a single appeal
- Recruit and onboard volunteer fundraisers — and coach them to their first donation
- Choose the right format: a-thon, challenge, DIY, or hybrid event
- Set goals, build thermometers, and equip fundraisers with ready-to-send templates
- Use gamification and recognition to keep teams moving
- Steward both your donors and your fundraisers so they come back next year
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Create a free account →Course outline
- 1
What peer-to-peer fundraising really is
In a traditional appeal, your organization asks the donor directly.
6 min Quiz Interactive - 2
The social-network multiplier
The math behind peer-to-peer is the reason it can out-raise a much bigger email list.
6 min Quiz Interactive - 3
Recruiting your volunteer fundraisers
A peer-to-peer campaign lives or dies on recruitment.
6 min Quiz Interactive - 4
Coaching fundraisers to their first dollar
Recruiting a fundraiser is only half the job.
6 min Quiz Interactive - 5
Choosing your format: a-thons, challenges & DIY
Peer-to-peer isn’t one thing. The format you pick shapes how supporters fundraise and how much structure you provide. The three big families are timed events…
6 min Quiz Interactive - 6
Goals, thermometers & equipping the team
Two things turn a vague campaign into a movement: a visible goal and a fundraiser who knows exactly what to send.
6 min Quiz Interactive - 7
Gamification & the platform
Once people are fundraising, a little friendly competition keeps them going.
5 min Quiz Interactive - 8
Stewarding donors AND fundraisers
Here’s the part most organizations forget: a P2P campaign creates two relationships to nurture — the new donors who gave, and the volunteer fundraisers who brought them.
5 min Quiz Interactive
Sources & further reading
- Classy (GoFundMe Pro) — The State of Modern Philanthropy / Peer-to-Peer Fundraising Benchmarks
- Peer-to-Peer Professional Forum — Peer-to-Peer Fundraising Data & the Top Thirty programs
- Double the Donation — Nonprofit Fundraising Statistics (peer-to-peer participation)
- OneCause / Bonterra — Peer-to-Peer Fundraising: The Ultimate Guide
- Bloomerang / Network for Good — Peer-to-Peer Fundraising: How It Works & Best Practices
VolunteerBadge Academy courses are provided free for general educational and informational purposes only. Every course is researched from reputable, authoritative sources (cited on the course), but VolunteerBadge and ScreenForge Labs, LLC make no representations or warranties of any kind — express or implied — as to the accuracy, completeness, currentness, reliability, or suitability of the content for any purpose. Content may contain errors or omissions and may become outdated, and laws, regulations, standards, and best practices vary by jurisdiction and change over time. This material is not legal, medical, mental-health, clinical, financial, safety-certification, or other professional advice, and completing a course or earning a certificate creates no professional relationship, license, accreditation, or endorsement and is not a substitute for training, certification, supervision, or policies required by law, your organization, your insurer, or a licensing body. Always follow your organization's own policies and applicable law, use your own judgment, and consult a qualified professional (such as an attorney, licensed clinician, or medical provider) about your specific situation. In an emergency, call 911 (or, for a mental-health crisis, 988). To the fullest extent permitted by law, VolunteerBadge and ScreenForge Labs, LLC disclaim all liability for any loss or harm arising from reliance on this content or participation in any course.