Online Fundraising
Raise more online with optimized donation pages, email, and ads.
For: Nonprofit fundraisers and development staff
What you’ll learn
- Optimize a donation page for higher conversion
- Write email appeals that drive gifts
- Build a recurring (monthly) giving program
- Use SEO and the Google Ad Grant to acquire new donors
Screen your volunteers for $5
VolunteerBadge runs FCRA-compliant background checks for just $5 — with identity verification built in. No monthly fees, no contracts.
Create a free account →Course outline
- 1
The online giving landscape
5 min
- 2
Optimizing the donation page
7 min
- 3
Email & social fundraising
6 min
- 4
The donor journey online
5 min
- 5
Recurring & monthly giving
6 min
- 6
SEO & the Google Ad Grant
5 min
- 7
Data, storytelling & putting it together
4 min
Sources & further reading
- M+R — M+R Benchmarks — annual study of nonprofit digital fundraising
- Google for Nonprofits — Google Ad Grants — $10,000/month in search ad credits
- Double the Donation — Monthly Giving Programs & recurring donor value
- Nonprofit Tech for Good — Global NGO Technology / digital engagement trends
- Classy (GoFundMe Pro) — The State of Modern Philanthropy — donation experience data
This course is educational and provides general information about the Fair Credit Reporting Act and volunteer-screening best practices. It is not legal advice. Laws vary by state and change over time — consult a qualified attorney about your organization’s specific obligations.