Free · Certificate included
Online Fundraising
Raise more online with optimized donation pages, email, and ads.
What you’ll learn
- Optimize a donation page for higher conversion
- Write email appeals that drive gifts
- Build a recurring (monthly) giving program
- Use SEO and the Google Ad Grant to acquire new donors
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Create a free account →Course outline
- 1
The online giving landscape
Online giving is no longer a side channel — it is the front door to your organization.
5 min Quiz Interactive - 2
Optimizing the donation page
Your donation page is where intention becomes a gift — or where it leaks away.
7 min Quiz Interactive - 3
Email & social fundraising
Your donation page does not get traffic by magic.
6 min Quiz Interactive - 4
The donor journey online
A gift is not a single moment — it is the end of a journey.
5 min Quiz Interactive - 5
Recurring & monthly giving
If you take one strategy from this course, make it this: build a monthly giving program.
6 min Quiz Interactive - 6
SEO & the Google Ad Grant
The cheapest new donor is the one already searching for what you do.
5 min Quiz Interactive - 7
Data, storytelling & putting it together
Two things turn a decent online program into a great one: storytelling that moves people to give, and data that tells you what is actually working.
4 min Quiz Interactive
Sources & further reading
- M+R — M+R Benchmarks — annual study of nonprofit digital fundraising
- Google for Nonprofits — Google Ad Grants — $10,000/month in search ad credits
- Double the Donation — Monthly Giving Programs & recurring donor value
- Nonprofit Tech for Good — Global NGO Technology / digital engagement trends
- Classy (GoFundMe Pro) — The State of Modern Philanthropy — donation experience data
VolunteerBadge Academy courses are provided free for general educational and informational purposes only. Every course is researched from reputable, authoritative sources (cited on the course), but VolunteerBadge and ScreenForge Labs, LLC make no representations or warranties of any kind — express or implied — as to the accuracy, completeness, currentness, reliability, or suitability of the content for any purpose. Content may contain errors or omissions and may become outdated, and laws, regulations, standards, and best practices vary by jurisdiction and change over time. This material is not legal, medical, mental-health, clinical, financial, safety-certification, or other professional advice, and completing a course or earning a certificate creates no professional relationship, license, accreditation, or endorsement and is not a substitute for training, certification, supervision, or policies required by law, your organization, your insurer, or a licensing body. Always follow your organization's own policies and applicable law, use your own judgment, and consult a qualified professional (such as an attorney, licensed clinician, or medical provider) about your specific situation. In an emergency, call 911 (or, for a mental-health crisis, 988). To the fullest extent permitted by law, VolunteerBadge and ScreenForge Labs, LLC disclaim all liability for any loss or harm arising from reliance on this content or participation in any course.