Free · Certificate included

Crowdfunding for Nonprofits

Launch a crowdfunding campaign that catches fire and hits its goal.

35 min Beginner 8 modules Pass 80%

For: Nonprofit fundraisers and development staff

What you’ll learn

Set a realistic crowdfunding goal and timeline
Craft a story and video that motivate sharing
Drive early momentum through a quiet phase and launch
Build a promotion plan and use matching gifts to multiply impact

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Course outline

1
What crowdfunding is — and isn’t
Crowdfunding is raising money for a specific goal by collecting many small gifts from a large number of people, usually through an online campaign page with a…
5 min Quiz Interactive
2
Picking a platform & understanding fees
Your platform is where the campaign lives — so the choice matters, but not as much as people fear.
6 min Quiz Interactive
3
The campaign arc: quiet phase to final push
Successful campaigns follow a predictable shape.
6 min Quiz Interactive
4
The early-momentum rule
If you remember one rule from this course, make it this: raise the first chunk before you go public.
5 min Quiz Interactive
5
The story & the video
People don’t give to budgets; they give to stories about a person who needs help and a way to help right now.
6 min Quiz Interactive
6
Rewards, perks & matching gifts
Two levers reliably increase both the number of gifts and their size: small thank-you perks that make donors feel part of something, and matching gifts that make…
5 min Quiz Interactive
7
The promotion plan
A great page with no promotion raises almost nothing.
5 min Quiz Interactive
8
After the campaign: stewardship
The campaign ends; the relationship shouldn’t.
4 min Quiz Interactive

Sources & further reading

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