Free · Certificate included
Corporate Sponsorships
Land corporate partners with sponsorship offers businesses say yes to.
What you’ll learn
- Tell corporate philanthropy, sponsorship, and cause marketing apart — and when to use each
- Build tiered sponsorship packages around a real, two-way value exchange
- Prospect and qualify companies whose goals align with your mission
- Tap matching-gift and employee-volunteer/grant programs you are already owed
- Write and deliver a value-first proposal, then steward partners to renewal
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Create a free account →Course outline
- 1
Three kinds of corporate support
When a business gives a nonprofit money, it can arrive in three very different shapes — and confusing them costs you deals and can even cost you taxes.
6 min Quiz Interactive - 2
The value exchange (and the UBIT line)
A sponsorship works because both sides get something they want.
7 min Quiz Interactive - 3
Building tiered sponsorship packages
A great package makes saying "yes" easy. Instead of a single take-it-or-leave-it number, you offer a ladder of tiers — each with a clear price and a clear bundle of…
6 min Quiz Interactive - 4
Prospecting & qualifying companies
The fastest "no" comes from pitching a company that was never a fit.
6 min Quiz Interactive - 5
Matching gifts & employee programs
Some of the easiest corporate money has nothing to do with a sponsorship pitch — it is already sitting in employee giving programs you may be leaving on the table.
6 min Quiz Interactive - 6
The proposal & the pitch
You qualified the company and learned their goals.
5 min Quiz Interactive - 7
Stewarding partners to renewal
The signature is the start, not the finish.
5 min Quiz Interactive
Sources & further reading
- Double the Donation — Corporate Giving & Matching Gift Statistics
- Double the Donation — Dollars for Doers & Volunteer Grant Basics
- Internal Revenue Service — Advertising or Qualified Sponsorship Payments? (IRC §513(i))
- National Council of Nonprofits — Tax Treatment of Income Received from Corporate Sponsorships
- Association of Fundraising Professionals (AFP) — Corporate Partnerships & Sponsorship Fundamentals
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