Corporate Sponsorships
Land corporate partners with sponsorship offers businesses say yes to.
For: Nonprofit fundraisers and development staff
What you’ll learn
- Tell corporate philanthropy, sponsorship, and cause marketing apart — and when to use each
- Build tiered sponsorship packages around a real, two-way value exchange
- Prospect and qualify companies whose goals align with your mission
- Tap matching-gift and employee-volunteer/grant programs you are already owed
- Write and deliver a value-first proposal, then steward partners to renewal
Screen your volunteers for $5
VolunteerBadge runs FCRA-compliant background checks for just $5 — with identity verification built in. No monthly fees, no contracts.
Create a free account →Course outline
- 1
Three kinds of corporate support
6 min
- 2
The value exchange (and the UBIT line)
7 min
- 3
Building tiered sponsorship packages
6 min
- 4
Prospecting & qualifying companies
6 min
- 5
Matching gifts & employee programs
6 min
- 6
The proposal & the pitch
5 min
- 7
Stewarding partners to renewal
5 min
Sources & further reading
- Double the Donation — Corporate Giving & Matching Gift Statistics
- Double the Donation — Dollars for Doers & Volunteer Grant Basics
- Internal Revenue Service — Advertising or Qualified Sponsorship Payments? (IRC §513(i))
- National Council of Nonprofits — Tax Treatment of Income Received from Corporate Sponsorships
- Association of Fundraising Professionals (AFP) — Corporate Partnerships & Sponsorship Fundamentals
This course is educational and provides general information about the Fair Credit Reporting Act and volunteer-screening best practices. It is not legal advice. Laws vary by state and change over time — consult a qualified attorney about your organization’s specific obligations.