Free · Certificate included
Board Fundraising Expectations
Understand your fundraising role and give and get with confidence.
What you’ll learn
- Understand give-and-get expectations for board members
- Make a personal gift and a confident ask
- Open doors to donors without feeling salesy
- Find a fundraising role that fits your strengths
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Create a free account →Course outline
- 1
Why boards must fundraise
You joined the board because you believe in the mission.
5 min Quiz Interactive - 2
Give and get, not give or get
Many boards frame their expectation as "give or get" — make a personal gift or raise an equivalent amount from others.
5 min Quiz Interactive - 3
Why 100% board giving matters
Of all the numbers in nonprofit fundraising, one carries outsized weight: the percentage of board members who personally give.
5 min Quiz Interactive - 4
Your role: far more than the ask
Here is the reframe that frees most reluctant board members.
6 min Quiz Interactive - 5
Overcoming the fear of fundraising
The fear is almost universal: board members picture fundraising as begging, imagine rejection, and worry it will damage their personal relationships.
5 min Quiz Interactive - 6
The board fundraising agreement
Unspoken expectations breed resentment and inconsistency.
5 min Quiz Interactive - 7
Becoming a fundraising ambassador
Pull it together with the mindset that makes everything easier: think of yourself not as a salesperson but as an ambassador for a cause you love.
5 min Quiz Interactive
Sources & further reading
- BoardSource — The Board's Role in Fundraising
- BoardSource — Board Members and Personal Contributions
- Association of Fundraising Professionals (AFP) — Tips for Turning Your Board into Fundraising Ambassadors
- Giving USA / Lilly Family School of Philanthropy — Giving USA 2025: U.S. charitable giving reached $592.50 billion in 2024
- National Council of Nonprofits — Board Roles and Responsibilities
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