AI for Fundraising
Apply AI to donor research, appeals, and campaign planning — responsibly.
For: Nonprofit leaders and staff using AI
What you’ll learn
- Use AI to research and segment donors without crossing ethical lines
- Draft tailored appeals for each audience while keeping a human voice
- Plan campaigns with AI-assisted brainstorming and predictive insight
- Apply the Fundraising.AI principles to protect donor trust
Screen your volunteers for $5
VolunteerBadge runs FCRA-compliant background checks for just $5 — with identity verification built in. No monthly fees, no contracts.
Create a free account →Course outline
- 1
Where AI actually helps fundraising
5 min
- 2
Drafting appeals that still sound like you
6 min
- 3
Segmentation & personalization at scale
6 min
- 4
Donor insights, wealth signals & predictive giving
6 min
- 5
The Fundraising.AI framework: 10 principles
6 min
- 6
Donor-data ethics, transparency & bias
6 min
- 7
Putting it together: your responsible AI playbook
5 min
Sources & further reading
- Fundraising.AI — Framework for Responsible & Beneficial AI for Fundraising
- National Council of Nonprofits — The Future of Nonprofits: Embracing AI Responsibly with Fundraising.AI
- Nonprofit Tech for Good — AI Marketing & Fundraising Statistics for Nonprofits
- M+R — M+R Benchmarks (online giving, retention & monthly giving)
- Association of Fundraising Professionals — How to Leverage AI and Stay True to Your Nonprofit Values
This course is educational and provides general information about the Fair Credit Reporting Act and volunteer-screening best practices. It is not legal advice. Laws vary by state and change over time — consult a qualified attorney about your organization’s specific obligations.

