Free · Certificate included

AI for Fundraising

Apply AI to donor research, appeals, and campaign planning — responsibly.

35 min Beginner 7 modules Pass 80%

For: Nonprofit leaders and staff using AI

What you’ll learn

Use AI to research and segment donors without crossing ethical lines
Draft tailored appeals for each audience while keeping a human voice
Plan campaigns with AI-assisted brainstorming and predictive insight
Apply the Fundraising.AI principles to protect donor trust

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Course outline

1
Where AI actually helps fundraising
AI will not replace the relationships at the heart of fundraising — but it can take the busywork off your plate so you have more time for those relationships.
5 min Quiz Interactive
2
Drafting appeals that still sound like you
The fastest win is appeal drafting. AI can turn a blank page into a usable first draft in seconds — but a generic draft raises nothing. The craft is in the prompt…
6 min Quiz Interactive
3
Segmentation & personalization at scale
A single mass email treats your $10 first-time donor and your $10,000 board member identically — and underperforms with both.
6 min Quiz
4
Donor insights, wealth signals & predictive giving
AI-powered prospect research can scan public data — past giving, real estate, business affiliations, board memberships — to estimate a donor’s capacity (how much…
6 min Quiz
5
The Fundraising.AI framework: 10 principles
In 2023 a collaborative of more than 90 sector experts published the Framework for Responsible & Beneficial AI for Fundraising.
6 min Quiz
6
Donor-data ethics, transparency & bias
Most AI risk in fundraising comes down to three things done well or badly: privacy, transparency, and bias.
6 min Quiz Interactive
7
Putting it together: your responsible AI playbook
Let’s turn principles into a workflow you can run this week.
5 min Quiz Interactive

Sources & further reading

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