Free · Certificate included
AI for Donor Communications
Personalize thank-yous, updates, and appeals at scale with AI — without losing the human warmth that keeps donors giving.
What you’ll learn
- Personalize thank-you letters and donor updates with AI while keeping a genuine human voice
- Draft segment-tailored appeals, newsletters, and A/B subject-line variants from one brief
- Protect donor data — never paste donor PII into a public AI tool
- Run a repeatable prompt-edit-review workflow so every message ships better, not just faster
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Create a free account →Course outline
- 1
Why donor communications are worth getting right
Fundraising is not a transaction — it is a relationship, and relationships live in your communications.
5 min Quiz - 2
What AI is good at (and bad at) for donor writing
A quick mental model saves you a lot of grief.
5 min Quiz Interactive - 3
The golden rule: protect donor data
This is the module that protects your organization.
6 min Quiz Interactive - 4
The prompt workflow: draft, refine, review
A "prompt" is simply the instruction you give the AI.
6 min Quiz Interactive - 5
Thank-yous, appeals & newsletters with AI
Now the practical core: the three workhorses of donor communications.
6 min Quiz Interactive - 6
Segmentation, subject lines & A/B variants
One message to everyone is a missed opportunity.
5 min Quiz Interactive - 7
Keeping the human warmth & transparency
Here is the risk no statistic captures: AI can make your communications efficient and hollow at the same time.
5 min Quiz Interactive - 8
Putting it together: a campaign in practice
Let’s run the whole playbook. You’re sending a year-end appeal and a wave of thank-yous for a small literacy nonprofit. Make the right call at each step.
4 min Interactive
Sources & further reading
- Association of Fundraising Professionals (Fundraising Effectiveness Project) — Quarterly Fundraising Report — donor retention & new-donor benchmarks
- Nonprofit Tech for Good — Email & Communications Statistics for Nonprofits
- NTEN — AI for Nonprofits Resource Hub & Generative AI Use Policy template
- Candid — How to create a responsible AI use policy for nonprofits
- Bloomerang — Donor Retention & the power of prompt, personal thank-yous
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